Social media is a huge part of everyone’s lives. From event updates to knowing the latest makeup trends, it’s clear that different social media platforms have a massive impact on the decisions people make.
However, what many brands don’t realize is that social media has potential for supply chain management success.
Let’s dig into how social media can help you promote products, drive demand, and improve your relationships with customers and suppliers for a healthier supply chain.
Social Media Can Influence Demand
New products and trends play a big role in what your supply chain pushes out. However, it’s possible that over time, you could have excess supply that’s collecting dust and rent in your warehouse.
Take to social media to promote specific products and reignite audience interest. Give updated resolutions your product has for modern problems, show off a feature that makes it a bestseller.
Essentially, social media is your own marketing platform. So, use it to lightly steer the direction that audiences turn their attention.
Instantly Connect With Your Audience
Social media can help you build trust with your audience, which ultimately, improves your business and keeps your supply chain moving.
Don’t stay silent on social channels. Interact with your audience. Take polls, answer posts with witty or helpful comments, and above all, be there to talk them through any product or industry pain points.
Gone are the days where audiences had to wait for an email or struggle on the line with automated menus. Social media connects them directly with you. Use this connection to your advantage.
Stay On Top of Suppliers
Not only does social media connect your audience with you, but it also puts your suppliers in the palm of your hands. Social networks like Facebook and LinkedIn have chat capabilities that can instantly get you in touch with suppliers and carriers when you need to know where a specific piece of merchandise is on its journey.
Use this connection to increase transparency and collaboration with your trusted partners. When this happens, your productivity increases, labor hours are reduced, and your supply chain ultimately saves money in the long run.
Find Quality Talent
Your supply chain is only as good as the people that manage it and make it efficient. So, if you find that your process has gaps that need to be filled, social media is an excellent resource for finding talent that can fulfill your needs.
Social networks like LinkedIn serve as online resumes and can quickly give you an overview of a potential candidate’s experience in your industry. Social media can also be a place where you can post your latest job openings. After all, if someone could be an asset to your company, the chances are high that they will see your posting because they follow you on social media.
Stay Up-to-Date With Competitors
If you’re on social media, we guarantee your competitors are as well. Various platforms can help you stay on top of what the competition is talking about, what approaches on social media work, and what you should avoid on the platforms you use.
Performing this type of competitive research can give your channels an edge that makes you more trustworthy for your target audience. When this happens, your supply chain keeps moving like a well-oiled machine.
Let GFS Logistics Guide You Into the Social Media Age
No, we aren’t here to help you make the next viral TikTok video. However, our logistics experts can help you understand how to utilize social media for your supply chain’s effectiveness.
Technology is the crux of our services, and we’re ready to help you get both feet in the door of the future. Whether you need help promoting the latest industry trend or just want to stay on top of where your products are in the supply chain, GFS Logistics has you covered.
Contact us today to learn more about our services.
